Perfume boys and girls who just can’t wait for the new EP Cling Cling, here’s something for you, a HQ version of DISPLAY:
DISPLAY in HQ sounds mind-blowing, revealing complex, distorted layers of synth and shifting beat. We can’t wait to hear it in full.
Of course, in the community spirit, we want you to support Perfume and by showing you the leak we encourage you to order Cling Cling from either iTunes, CDJapan, Amazon JP or HMV Japan.
If you’re ordering from an overseas country such as the UK, be aware that you might be asked to pay the TAX separately (although Amazon Japan covers the cost in advance).
Short music video of Perfume‘s new song DISPLAY has been leaked by a fan. The video is a commercial tie-in with Panasonic and features elaborate film editing and cinematography.
Perfume mentioned on their own radio show that DISPLAY is “the definition of Perfume”. I couldn’t have said it better myself. This short, low quality sample is enough to tell that producer Yasutaka Nakata still has got the secret formula. Airy vocals, distorted synth and addictive melody never sounded so well together. The new EP Cling Cling is out on 16th of July.
Perfume is gearing up for a release of a new EP. 「Cling Cling」 will be out on the 16th of July and the tracklist includes:
1. Cling Cling
2. Hold Your Hand
As usual with Perfume’s singles, instrumentals to each track are included.
We’ve had a chance to listen to Hold Your Hand, which met with some harsh criticism from the hardcore fans, who felt like the song was too similar to the last release, Sweet Refrain. While it is true, the song is pretty similar to Sweet Refrain, I actually enjoy Hold Your Hand more. Sure, it is the standard high blood sugar spike dose of saccharine pop with cutesy vocals and sweet melody but it is catchy and pleasant, something we’ve grown to expect from Perfume alongside harder electro tracks. Speaking of which, I really hope that Cling Cling is a reference to another Perfume track, Clockwork. This fan favourite was Nakata‘s top choice for the LEVEL 3 single but after discussions with the girls, they’ve decided to use 1mm to promote the album instead. Clockwork is a hypnotising track that offers a metaphor of clockwork to describe, well… sex. Rhythmic, clever and haunting. Or perhaps could it be that Cling Cling will be the Spending all my time ver.2 since they share the four track structure and the outfits seem to reference SAMT a little? Stay tuned for more info and follow us on Twitter.
Britney‘s new song is unlike anything she’s released recently. It’s not about clubbing, sex or glamorous life. For a change it’s a vulnerable ballad telling a story of a woman afraid that her partner is cheating. Feeling helpless, instead of confronting the problem, she puts on perfume to leave a mark on her lover. Written by Britney and Sia Furler this track will be the second single from the upcoming album Britney Jean due for release on the 29th of November.
The sound of Perfume is refreshing too. Britney‘s strong vocals are paired with soft piano and synth. Catchy, if not a little cloying. After milking the tired EDM + dubstep formula this song is exactly what Britney needed to keep the fans interested. Still, the best thing about Perfume is the subtlety of dealing with the subject of inevitable break up, with the cloud of fragrance as a fragile defence. Catchy, romantic, relatable.
Shiina Ringo (椎名 裕美子) is a hugely respected singer-songwriter in Japan and a leader of a rock band Tokyo Jihen. Her music is an eclectic mix, full of effortless flair and lyrical insight. She dabbled in anything from punk rock, alternative to hip hop, jazz and Japanese enka, all to a great critical acclaim. She is one of the most successful and respected Japanese female artists up to date.
For her best-of-collaboration album Ukina / 浮き名 (release – November 13), Shiina paired up with the most influential Japanese producer of electronic music – Yasutaka Nakata, known from the music of Capsule, Perfume, Kyary Pamyu Pamyu or MEG. The child of their work is J’ai trouvé l’amour (lit. I found love) / 熱愛発覚中 (romanized ‘Netsuai Hakkakuchu’). It’s a demure and hypnotising piece of electropop. Mysterious, ominous verse and a sweet but mature chorus are intercepted by Nakata‘s distorted synths. The chemistry of Nakata‘s instrumental and Shiina‘s style and vocals is like apple and cinnamon – absolutely spot on. The effect is of avant-garde quality. Check it out below:
The video is up to par with the music. Elegant and stylish Shiina kicks ass, literally. In a Kill Bill kind of way. This video should be a lesson to many Western female singers on ‘How to be sexy without showing too much / looking like a whore’. In fact, it’s so well directed that I wish it was an actual movie. This, gentlemen, is how you make a music video.
What’s left is to hope that such synergetic collaboration between Shiina and Nakata will spark even more future works together. Stay tuned and if enjoy the works of Shiina, be sure to check out the new album Ukina.
LEVEL 3 album has been released only in October and Perfume is already back with a new single due for November release.
Sweet Refrain was apparently meant to be included in LEVEL 3 however for some reason it is now a standalone single.
Listen to Sweet Refrain.
LEVEL 3 is a great, well balanced album with a fresh sound but Sweet Refrain is simply underwhelming. Verses sound sweet and nostalgic, strangely work well with the dubstep elements, however the titled chorus is a sickly sweet, generic J-pop SPAM. Altogether the song doesn’t leave a strong impression and the high pitched vocals are simply borderline-irritating. It really is a mess. Is this the direction Perfume is going? From progressive electro to generic J-pop? Back to square one. Is Nakata trying to please the mainstream Japanese audience? The problem is, at one extreme Perfume is pushing the boundaries with ambitious electro, at the other extreme, they are simply a girly idol-like sellout, trying to please everybody and nobody (未来のミュージアム / Mirai no Museum anyone?). I hope that this is just a temporary phase and after the Sweet Refrain (and a visit to the dentist) Nakata will remember what made Perfume so special in the first place. Let’s just hope the b-side will turn everything around once again (~ edge, FAKE IT, Handy Man)
Sweet Refrain: 2013.11.27
01. Sweet Refrain
02. 恋は前傾姿勢 (Koi wa Zenkeishisei)
03. Sweet Refrain -Original Instrumental-
04. 恋は前傾姿勢 -Original Instrumental-
Sweet Refrain –Video Clip-